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We work with startups, growth-stage companies, and established technology organizations that need senior communications support.
About Unavera
Unavera was founded by practitioners who have written congressional testimony on technology policy, managed crisis communications for global companies, and secured coverage in top-tier publications for companies that had spent years trying to break through with no traction. We have worked inside the largest agencies and alongside C-suite leaders at some of the world's most recognized organizations. We know how those engagements work, and where they tend to fall short.
What we built is simpler: a senior team that stays close to the work, brings genuine technical fluency to every engagement, and treats the relationship with journalists, policymakers, and stakeholders as something worth maintaining long after the campaign ends.
01
We use AI to listen. We use judgment to pitch.
Platforms like Qwoted are already flagging AI-generated pitches, and Muckrack reports that just 2% of AI pitches result in coverage. The shortcut isn't a shortcut. It's a reputation problem. We write like humans because we are humans, and journalists notice.
02
We read what reporters write, not just who they are.
We've spent years building credibility with journalists who cover technology, infrastructure, developer tools, and enterprise software. Those relationships aren't transactional. They're built on delivering stories that are actually worth covering, and knowing when not to pitch.
03
We've held technical certifications and sat on technical teams.
Most communications agencies struggle when the product is technical. We don't. We can read a changelog, understand an architecture diagram, and translate what engineers built into something a journalist, a CFO, or a board member actually wants to hear.
Coverage secured in
Services
Build Trust
We shape perception, strengthen credibility, and position organizations to lead in moments that matter.
Grow Demand
We connect brand to business outcomes through integrated marketing that drives awareness, engagement, and pipeline.
Create Impact
We develop bold ideas and creative platforms that break through culture and drive relevance.
Navigate Risk
We prepare, protect, and respond in high-stakes situations where reputation is on the line.
Engage Stakeholders
We build meaningful relationships with the audiences that matter most, from customers to policymakers.
Power Decisions
We bring data, research, and intelligence to every engagement so strategy is grounded in insight, not instinct.
Who we work with
01
No in-house team
You're building something real but don't have a communications or marketing function yet. You need someone who can operate like a full communications department: strategy, execution, media relationships, and all.
02
One person doing everything
There's a marketing lead, but they're stretched across every channel, every priority, every ask. We step in as an extension of that person, so they can focus on what only they can do.
03
An in-house team that needs surge capacity
Your team is talented but bandwidth is real. A product launch, a funding round, an acquisition. Moments that demand more than steady-state output. We scale up fast and integrate smoothly.
04
A specific moment that requires experience
Not every engagement is ongoing. Sometimes you need a partner for a single high-stakes situation: a crisis, a keynote, a major announcement. We've been in those rooms.
Where we help
Strong companies with no communications infrastructure.
The product works. The team is growing. But there is no communications function, no messaging framework, and no media presence. The story is not being told by anyone, which means someone else is defining the narrative by default.
In-house teams stretched beyond their bandwidth.
A talented communications team, but a product launch, funding round, or crisis moment that demands more than the team can absorb. The work piles up. Priorities conflict. The moments that matter most get the least attention.
Technical complexity that outpaces communications capacity.
The product is sophisticated. The team knows it inside and out. But translating that complexity into language that resonates with journalists, investors, or policymakers is a different skill, and the gap between what the company does and how it is perceived keeps widening.
Contact
Tell us what you're building and where you need support. We typically respond within one business day.